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Appel Joins RMFU as Communication Strategy Director

Sarah Appel is joining the staff of Rocky Mountain Farmers Union as the Communication Strategy Director. She will work with the communication team to manage strategic campaigns to engage the advocacy organization’s members and extend their voice using a variety of tools to reach wide-ranging audiences.

Appel grew up in Colfax, Washington, on her family’s wheat farm. While growing up, she worked on the farm and developed a passion for agriculture. Appel moved to Fort Collins, Colorado, two years ago for graduate school and is excited to continue working with the farm and ranch families across Colorado, New Mexico, and Wyoming.

As a sixth-generation wheat farmer, Appel understands the importance of communication and storytelling in agriculture. She attended Washington State University, earning a bachelor’s degree in Strategic Communication and two minors in Agricultural Systems and Agribusiness Economics. Appel then attended Colorado State University to earn her master’s degree in Agricultural Sciences, Teacher Development.

Appel is excited to now use her diverse experiences in agriculture, education, and communication to represent the members of Farmers Union. While she may have specialized in wheat and sheep production back in Washington, she is driven to learn about every facet of agriculture as much as possible.

In her free time, Appel enjoys spending time outside fishing, hunting, hiking, and paddleboarding. True to a communication specialist, Appel also loves to read, listen to books, and talk… mostly about agriculture.

“One of the greatest aspects of working in communication is listening to others. Being allowed to share in someone else’s story is a wonderful gift, one I don’t take lightly. To many producers, agriculture is not just a job; it’s a way of life, part of who they are. Every producer has a story to tell – it is truly an honor to be one of the individuals who get to hear and share those stories.”

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