RMFU launches ‘Keep COOL Campaign’

DENVER—Rocky Mountain Farmers Union (RMFU) has focused its efforts this summer on “keeping COOL.” It’s not, however, the 90-degree temperatures keeping the family farm organization hot under the collar, but the recent attacks on mandatory country-of-origin labeling (COOL).

During the August congressional recess, Farmers Union launched an educational campaign with the goal of urging Congress to “keep COOL by protecting the integrity of the mandatory country-of-origin food labeling law passed in the 2002 farm bill,” said RMFU President John Stencel.

“Farmers Union has long supported mandatory country-of-origin labeling of agricultural commodities and products as a way to provide consumers with the knowledge to make more informed choices about the products they purchase and to serve as a beneficial marketing tool for U.S. producers.”

Farmers Union will turn up the heat Sept. 7-10, when about 200 farmers and ranchers are expected to carry their COOL message to Washington, D.C., including the following members from RMFU: Paul Stout, Broadview, N.M., Darrick Fehringer, Ft. Collins, Colo. and Michael Gardner, Pine Bluffs, Wyo.